Ah the whooshing sound of traffic - but for some reason all of that traffic is bypassing your website and hitting on the competitors around you. Confusing to say the least since you've worked with link building services to get your site onto page 1 of Google. Why then are people passing you by?
It's quite possible to have a powerful position in the search engine yet still lose out to your competitors. The problem is not with the link building services you've worked with - they obviously did their job based on your position in the search results. The problem is unfortunately your own - and it's in your titles.
You see, link building can only get you so far but a page 1 listing on Google gets you nothing if people aren't interested in clicking through to see what you have to offer. That's why a compelling title is so important. Without the right title in place the traffic simply won't flow and there's no other way to "force" it. Here are some tips to make sure that your titles inspire people to click and open their wallets
Keywords
If you want your listing to stand out then you need to get your money keywords in your title. When a search engine lists you for a particular keyword or phrase, that content is bolded against the other text in your title. Use the keywords that resonate the most with people and they're far more likely to click through to see your content.
Make Titles Compelling
Keyword placement is great but if the marketing message is dead in your title then it's just a string of spammy keywords. Be descriptive and put the most compelling info at the front of your title. Avoid stuffing your company name in there and make each page title unique. Want to have the most compelling title? Think benefit statement.
Optimize your Descriptions
The description is just as important as the title, but the meta description you create shouldn't be your only focus. See, Google can actually change the description to whatever it feels is appropriate so it may pull a paragraph surrounding a keyword instead. To make sure your descriptions in the search results are powerful, use benefit statements in your meta as well as around keywords in the body of your page.
Leave Trails
Listings online that contain links or breadcrumbs will usually stand out more to users in the search results. If your search result also embeds your navigation it's a big eye-catcher. Check your site design to ensure that your navigational elements can be easily indexed and understood.
Link building services can only take you so far. They can get you the positions you need to enhance your visibility but you'll need to optimize your content, title and descriptions so that it provides value and attracts people. Your marketing online should be a mix of user and search engine targeted tactics. Otherwise you'll get a lot of show with very little play.
If you want to dominate local and global search results then you need link building services - there's no other way to stay competitive online and get targeted traffic. For high search engine ranking, contact Google Juice today - market domination has never been this easy.
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